Cognitive Athletics is a the missing piece in the fitness Industry that all coaches and trainers will use to gain the competitive edge and be Ready For Anything™.
Reaction time matters because in everyday life it’s how you react in a split second scenario that can be the difference between life and death.
Their proprietary fineness technology, the Smart Paddle™, is a scientifically proven to measures train, and improve reaction time across various mind-body motor skill situations.
With a science backed research, a tried and true method, key partnerships such as the UFC, and a growing community they were positioned to enter the US market and expand beyond their home turf to become a globally recognized fitness lifestyle brand.
The problem was their old brand identity wasn’t cool, modern, or represent the image and feeling they wanted to the brand to convey. We needed to build a brand that was capable of becoming a billion dollar fitness brand one day.
That’s where Studio Wisdom stepped in.
Through our proven method for building brands we conducted our brand workshop to clarify the brands strategy – from the vision, to the positioning, to the messaging. First step was getting complete brand clarity and the key messaging we’d use everywhere.
Then we had a solid brand foundation that everyone agreed on and felt good about to design the brand identity from.
Through our collaborative design approach we gathered brand assets, inspiration, and developed new concepts that would take the brands identity to the next level.
The new CA logo mark was crafted to represent the interconnectivity (like an infinity sign) of mind and body training to reach your potential and gain the competitive edge. Our bold modern typography selections were made to stand tall and match the brands boldness while dynamic enough to work across various mediums.
Leaning into the brands past we developed a modern and energetic color system that was authentic and would stand apart. Studio Wisdom developed unique iconography for each mind body test – such as reaction time, stamina, explosive power, and others.
Additionally, a full suite of graphic elements were created to bring the app, training videos, and website to life that combined high performance with science and precision.
We created dynamic, visually stunning “games graphics” for the Cognitive Athletics Games that align with the identity and add new graphic element to
The brand identity and brand book we delivered gave the team a new, higher standard of consistency that all future collaborators could use to understand, implement, and build off the brand.
